Martha’s Vineyard Sunset 0% Dual Pricing (Edge) Program.
Save Thousands + Be In Compliance.
Remember, Surcharging is illegal in Massachusetts and Dual Pricing is legal in all 50 states
✔️ NO PCI Compliance Fees
✔️ NO Contract / Next AM Funding
✔️ Free Payment Terminals
✔️ We Set Everything Up
iSmart Payments, the parent company of MV EZ Pay has created the Martha’s Vineyard Sunset 0% Dual Pricing program. Being that the parent company has merchant accounts all over the country, we thought it was appropriate to share the difference between dual pricing and surcharging.
Surcharging is illegal in some states like Massachusetts and Connecticut for instance. Businesses can offer a discount to customers for using cash (dual pricing / cash discounting) as it is legal in all 50 states but you may not increase the cost (surcharging) for using a credit card.
MV businesses now have the option to charge a separate dual prices dependent upon whether the customer is paying for cash or other digital transactions. This is called a Dual Pricing Program. We call it our, Martha’s Vineyard EZ Pay Sunset 0% Dual Pricing.
An Edge (Sunset) 0% Dual Pricing Payment platform from North American Bancard was developed to allow merchants a simple way to deal with the cost of digital payment processing fees and save thousands!
We Will Save Your Business This Much:
Bassed on a 4% Rate Savings Bringing Your Monthly Statement Bill Close to Zero!
| Mo Card Volume: | Mo Savings | 1 Year Savings | 5 Year Savings |
|---|---|---|---|
| $5,000 | $200 | $2,400 | $12,000 |
| $10,000 | $400 | $4,800 | $24,000 |
| $20,000 | $800 | $9,600 | $48,000 |
| $50,000 | $2,000 | $24,000 | $120,000 |
| $100,000 | $4,000 | $48,000 | $240,000 |
| $250,000 | $10,000 | $120,000 | $600,000 |
How Our Free Dual Pricing Payment Machines Works:
Below you can see how our PayAnywhere payment processing machines assumes that every transaction is with a card every time an amount is typed in.
The cash total is also displayed. We set this all up for your business making it very easy to accept dual pricing and save thousands!
Note: Dual Pricing (cash discounting) can be turned or and off at anytime.
How Our Free Dual Pricing Payment Machines With Inventory Works:
Below you can see how our PayAnywhere payment processing machines assumes that every transaction is with a card.
This is anytime a item an item is clicked on from your menu build or inventory.
Along with Tap-to-Pay and manual card entery, the cash total is also displayed.
We set this all up for your business making it very easy to accept dual pricing and save thousands!
Left Is Standard Payment Processing – Right Is Sunset 0% Dual Pricing Savings:
| Standard Merchant Services Per Month | 0%Dual Pricing Processing Per Month |
|---|---|
| Total cc sales: $50,000 | Total cc sales: $50,000 |
| Total transaction fees: 300 X .15¢ ea = $45 | Total transaction fees: 300 X .0¢ ea = $0 |
| Total batch fees: 30 x .25¢ ea = $7.50 | Total batch fees: 300 x .25¢ ea = $0 |
| PCI fees: $9.95 | PCI fees: $0 |
| Statement fee: $7.50 | Statement fee: $0 |
| Total interchange fees: $1,680.05 | Total interchange fees: $0 |
| Grand total processing cost: $1,750 Monthly | Grand total processing cost: $0 Monthly |
| Yearly Processing Cost: $21,000 | Yearly Processing Savings: $21,000 |
The Benefits Of Dual Pricing Are Many!
Consider this, if you did not have processing fees anymore, how much would it add to your bottom line? A lot, right! Here at Martha’s Vineyard EZ Pay, we have a smart solution for your business that will eliminate 90% + of your fees. Just imagine how much your business will be saving would be year after year. We do this with implementation of our Edge 0% payment processing platform.
Enjoy Eliminating:
√ Processing Fees.
√ Statement Fees.
√ Per Item Fees.
√ PCI Fees.
√ Batch Fees.
Enjoy Experiencing:
√ Next Am Funding.
√ Simplified Statement.
√ No Contract.
√ No Cancellation Fees.
√ Free Smart Processing Equipment.
We Provide Dual Pricing Signage So You & Your Customers Benefit.
Below is a good example of best practices for Massachusetts, Connecticut and New York businesses where schurcharging is 100% Legal.
Please note, dual pricing is on the (left), this is NOT surcharging. On the (right), adding a fee to the total for card usage IS surcharging that is Illegal.
Free Dual Pricing Credit Card Payment Machines.
The Dual Pricing Competitive Edge!
PCI Compliance Included
Easy To Read Statements
Our Sunset (Edge 0%) Funding Options
The Only Program That Is Fair To You And Your Customers.
As You Know, Customers Love Options!
Your cash paying customers are paying the same amount with no benefit. The current system is not fair to your cash paying customers. That is why we invented our Edge Dual Pricing program. This platform is truly fair to all of your customers.
Your business will stand out from the competition by providing them with options. And as you know, customers love options!
Edge (Sunset 0%) Dual Pricing Rate To The Customer = 4%.
A $100 (sale) X 4% = $104 is the full price without the 4% cash discount charged to your customers card.
Discount Rate To The Merchant = 3.8461%.
Merchant is billed 3.8461% on the $104 = $3.999944 (= $4 fee) charged to you the merchant which equals the $4.00 billed to the cardholder – merchant amount equates to the consumer amount. $104.00 (settled) minus (-) $4.00 (discount rate)= $100 (merchant net funded)
Note: The merchant’s business does not receive any part of the 4% fee as it is the assumed full price without the cash discount (dual pricing). Remember in the state of Massachusetts you can offer a discount to your customers for using cash (dual pricing) but you may not increase the cost of using a credit card (surcharging).
You And Your Customer Now Both Get To Win!
The image seen here is the best visual way to clearly convey this to your customer. By giving your customer the choice to pay with cash or credit payment, is always good for business! Martha’s Vineyard EZ Pay is here to steer your business in the compliant direction.
With inflation constantly in the news and out in the world as common knowledge, this is the perfect storm to truly benefit from the Edge 0% Dual Pricing processing program.
Remember, for a dual pricing model to be compliant, you must advertise the credit card price to your customers. We will supply your business with the Dual Pricing signage for your cash register / counter seen above.
Web Links For Further Clarification:
The links and articles below are worth the read as they outline credit card surcharging issues and offer insight on how surcharging is different than dual pricing. Remember, surcharging is adding a fee on top of a price for card usage, dual pricing is offering a discount (aka cash discounting) for paying with cash.
- WCVB – News article on how Massachusetts lawmakers move to fix credit card processing fee loophole
- WCVB – Credit card surcharges are Illegal in Massachusetts, but some businesses charge them
- The 193rd General Court of the Commonwealth of Massachusetts Section 28A: Cardholder discounts; surcharges; finance charge
February 11, 2024, new law New York, establishing limits and rules for surcharging. Enacted in December 2023, the new statute has a price disclosure component, detailing how surcharge prices are communicated
Gas stations offer prices one for cash and another for credit cards—then you’re already familiar with dual pricing. Also known as cash discounting. Dual pricing is a common pricing strategy to give customers the choice to pay with cash instead of a credit card, avoiding credit card processing fees. It’s legal in all 50 states and it’s not just for gas stations.
Get Set Up With Martha’s Vineyard Sunset 0% Dual Pricing Today!
Hello my name is Greg G Kapitan with MV EZ Pay / iSmart Payments seen here with my wife Michelle in Oak Bluffs September of 2022. I hope you have enjoyed this webpage as I have diligently tried my best to explain the often convoluted difference between surcharging and dual pricing (aka cash discounting).
Please note, out of the many merchants that we have set up with dual pricing processing, not one of them switch back to traditional payment processing where the merchant would receive a big bill at the end of the month.
What makes Martha’s Vineyard Sunset 0% Dual Pricing Payment Processing by Martha’s Vineyard EZ Pay so good? Getting double support. Not only from NAB on the 1-877 corporate level, but also yours truly on the local MV Island level. Greg G Kapitan. You can call or text me at: 508-221-6356 anytime.
