Martha’s Vineyard Sunset 0% Dual Pricing (Edge) Program.
Save Thousands + Be In Compliance.
Surcharging is illegal in Massachusetts however Dual Pricing (aka cash discounting) is legal in all 50 states! iSmart Payments, the parent company of MV EZ Pay created the Martha’s Vineyard Sunset “Edge” 0% Dual Pricing program.
Is Dual Pricing Illegal in Massachusetts?
Businesses in Massachusetts have legal the option to charge a separate dual prices if the customer is paying for cash or other digital transactions. We call it our, Martha’s Vineyard EZ Pay Sunset 0% Dual Pricing.
Dual Pricing Seen Across The Country
We all have seen this visible dual pricing approach from gas stations across the country. Now small business can do the same in their payment processing machines as well with customer facing card and cash price choices from MV EZ Pay.
We Will Save Your Business This Much:
Based on a 4% Rate Savings Bringing Your Monthly Statement Bill Close to Zero!
| Mo Card Volume: | Mo Savings | 1 Year Savings | 5 Year Savings |
|---|---|---|---|
| $5,000 | $200 | $2,400 | $12,000 |
| $10,000 | $400 | $4,800 | $24,000 |
| $20,000 | $800 | $9,600 | $48,000 |
| $50,000 | $2,000 | $24,000 | $120,000 |
| $100,000 | $4,000 | $48,000 | $240,000 |
| $250,000 | $10,000 | $120,000 | $600,000 |
| $500,000 | $20,000 | $240,000 | $1,200,000 |
How Our Free Dual Pricing Payment Machines Works:
Below you can see how our Dejavoo payment processing machines shows both prices everytime an amount is typed in.
The cash total is also displayed. We set this all up for your business making it very easy to accept dual pricing and save thousands!
✔️ NO
Contract
✔️ NO
PCI Fees
✔️ Next
AM Funding
✔️ Free
Payment Terminals
The Benefits Of Dual Pricing Are Many!
Consider this, if you did not have processing fees anymore, how much would it add to your bottom line? A lot, right! Here at Martha’s Vineyard EZ Pay, we have a smart solution for your business that will eliminate 90% + of your fees. Just imagine how much your business will be saving would be year after year. We do this with implementation of our Edge 0% payment processing platform.
Enjoy Eliminating:
√ Processing Fees.
√ Statement Fees.
√ Per Item Fees.
√ PCI Fees.
√ Batch Fees.
Enjoy Experiencing:
√ Next Am Funding.
√ Simplified Statement.
√ No Contract.
√ No Cancellation Fees.
√ Free Smart Processing Equipment.
We Provide Dual Pricing Signage So You & Your Customers Benefit.
The Dual Pricing Competitive Edge!
PCI Compliance Included
Easy To Read Statements
The Only Program That Is Fair To You And Your Customers.
As You Know, Customers Love Options!
Your cash paying customers are paying the same amount with no benefit. The current system is not fair to your cash paying customers. That is why we invented our Edge Dual Pricing program. This platform is truly fair to all of your customers.
Your business will stand out from the competition by providing them with options. And as you know, customers love options!
You And Your Customer Now Both Get To Win!
The image seen here is the best visual way to clearly convey this to your customer. By giving your customer the choice to pay with cash or credit payment, is always good for business! Martha’s Vineyard EZ Pay is here to steer your business in the compliant direction.
With inflation constantly in the news and out in the world as common knowledge, this is the perfect storm to truly benefit from the Edge 0% Dual Pricing processing program.
Remember, for a dual pricing model to be compliant, you must advertise the credit card price to your customers. We will supply your business with the Dual Pricing signage for your cash register / counter seen above.
Web Links For Further Clarification:
The links and articles below are worth the read as they outline credit card surcharging issues and offer insight on how surcharging is different than dual pricing. Remember, surcharging is adding a fee on top of a price for card usage, dual pricing is offering a discount (aka cash discounting) for paying with cash.
- WCVB – News Feb 22nd 2021. Massachusetts lawmakers move to fix credit card processing fee loophole. A similar law banning credit card surcharges in New York where federal courts sided with business owners saying the fees are actually protected under free speech as businesses have a right to tell customers what they’re paying for. The solution was Dual Pricing disclosure.
- WCVB – Credit card surcharges are Illegal in Massachusetts, but some businesses charge them.
- The 193rd General Court of the Commonwealth of Massachusetts Section 28A: Cardholder discounts; surcharges; finance charge.
February 11, 2024, new law New York, establishing limits and rules for surcharging. Enacted in December 2023, the new statute has a price disclosure component, detailing how surcharge prices are communicated.
Gas stations offer prices one for cash and another for credit cards—then you’re already familiar with dual pricing. Also known as cash discounting. Dual pricing is a common pricing strategy to give customers the choice to pay with cash instead of a credit card, avoiding credit card processing fees. It’s legal in all 50 states and it’s not just for gas stations.
Below is a screenshot from WCVB – News Feb 22nd 2021:
Get Set Up With Martha’s Vineyard Sunset 0% Dual Pricing Today!
Hello my name is Greg G Kapitan with MV EZ Pay / iSmart Payments seen here with my wife Michelle in Oak Bluffs September of 2022. I hope you have enjoyed this webpage as I have diligently tried my best to explain the often convoluted difference between surcharging and dual pricing (aka cash discounting).
Please note, out of the many merchants that we have set up with dual pricing processing, not one of them switch back to traditional payment processing where the merchant would receive a big bill at the end of the month.
What makes Martha’s Vineyard Sunset 0% Dual Pricing Payment Processing by Martha’s Vineyard EZ Pay so good? Getting double support. Not only from NAB on the 1-877 corporate level, but also yours truly on the local MV Island level. Greg G Kapitan. You can call or text me at: 508-221-6356 anytime.
