MV Sunset 0% Dual Pricing (Edge) Program
Save Thousands + Be In Compliance
Surcharging (adding an extra fee) is illegal in Massachusetts however Dual Pricing (card and cash pricing) is legal in all 50 states just like gas stations have been doing for years. iSmart Payments, the parent company of MV EZ Pay created the Martha’s Vineyard Sunset “Edge” 0% Dual Pricing program.
Is Dual Pricing Legal in Massachusetts?
Yes. Businesses in Massachusetts have the option to charge a separate dual prices if the customer is paying for cash or other digital transactions. We call it our, MV EZ Pay Sunset 0% dual pricing.
Greg Kapitan will visit your Vineyard business to demonstrate how our dual pricing credit card terminals work. The customer-facing display clearly shows both card and cash prices, matching your advertised pricing and ensuring complete transparency.
Our Free Dejavoo Dual Pricing Credit Card Terminals
Here you can see how our Dejavoo payment processing machines shows both prices everytime an amount is typed in. When the cash price is entered it will equal your advertised card price. The cash total is also displayed.
We set this all up for your business making it very easy to accept dual pricing and save thousands.
These all-in-one devices accept all major payments and track both card and cash sales. With built-in 0% dual pricing—like gas stations—you can offer card and cash prices while eliminating credit card processing fees just like gas stations have been doing so for years.
✔️ NO
Contract
✔️ NO
PCI Fees
✔️ Next
A.M. Funding
✔️ Free
Payment Terminals
We Will Save Your Business This Much:
Based on a 4% Rate Savings Bringing Your Monthly Statement Bill Close to Zero!
| Mo Card Volume: | Mo Savings | 1 Year Savings | 5 Year Savings |
|---|---|---|---|
| $5,000 | $200 | $2,400 | $12,000 |
| $10,000 | $400 | $4,800 | $24,000 |
| $20,000 | $800 | $9,600 | $48,000 |
| $50,000 | $2,000 | $24,000 | $120,000 |
| $100,000 | $4,000 | $48,000 | $240,000 |
| $250,000 | $10,000 | $120,000 | $600,000 |
| $500,000 | $20,000 | $240,000 | $1,200,000 |
Dual Pricing Seen Across The Country
We all have seen this visible dual pricing approach from gas stations across the country. Now small business can do the same in their payment processing machines as well with customer facing card and cash price choices from MV EZ Pay.
The Benefits of Dual Pricing Are Many
Consider this, if you did not have processing fees anymore, how much would it add to your bottom line? A lot, right! Here at MV EZ Pay, we have a smart solution for your business that will eliminate 90% + of your fees. Just imagine how much your business will be saving would be year after year. We do this with implementation of our Edge 0% payment processing platform.
Enjoy Eliminating:
√ Processing Fees.
√ Statement Fees.
√ Per Item Fees.
√ PCI Fees.
√ Batch Fees.
Enjoy Experiencing:
√ Next Am Funding.
√ Simplified Statement.
√ No Contract.
√ No Cancellation Fees.
√ Free Smart Processing Equipment.
Easy To Print Dual Pricing Labelers:
The Dual Pricing Competitive Edge
PCI Compliance Included
Easy To Read Statements
You And Your Customer Now Both Get To Win
The image seen here is the best visual way to clearly convey this to your customer. By giving your customer the choice to pay with cash or credit payment, is always good for business! MV EZ Pay is here to steer your business in the compliant direction.
With inflation constantly in the news and out in the world as common knowledge, this is the perfect storm to truly benefit from the Edge 0% Dual Pricing processing program.
Remember, for a dual pricing model to be compliant, you must advertise card and cash prices to your customers.
Web Links For Further Clarification:
The links and articles below are worth the read as they outline credit card surcharging issues and offer insight on how surcharging is different than dual pricing. Remember, surcharging is adding a fee on top of a price for card usage, dual pricing is having separate prices for card and cash transactions.
- WCVB – News Feb 22nd 2021. Massachusetts lawmakers move to fix credit card processing fee loophole. A similar law banning credit card surcharges in New York where federal courts sided with business owners saying the fees are actually protected under free speech as businesses have a right to tell customers what they’re paying for. The solution was Dual Pricing disclosure.
- WCVB – Credit card surcharges are Illegal in Massachusetts, but some businesses charge them.
- The 193rd General Court of the Commonwealth of Massachusetts Section 28A: Cardholder discounts; surcharges; finance charge.
February 11, 2024, new law New York, establishing limits and rules for surcharging. Enacted in December 2023, the new statute has a price disclosure component, detailing how surcharge prices are communicated.
Gas stations offer prices one for cash and another for credit cards—then you’re already familiar with dual pricing. This is a common pricing strategy to give customers the choice to pay with cash instead of a credit card, avoiding processing fees. It’s legal in all 50 states and it’s not just for gas stations.
Below is a screenshot from WCVB – News Feb 22nd 2021:
Get Set Up With Martha’s Vineyard Sunset 0% Dual Pricing Today
Hello my name is Greg G Kapitan with MV EZ Pay / iSmart Payments seen here with my wife Michelle in Oak Bluffs September of 2022. I hope you have enjoyed this webpage as I have diligently tried my best to explain the often convoluted difference between surcharging and dual pricing.
Please note, out of the many merchants that we have set up with dual pricing processing, not one of them switch back to traditional payment processing where the merchant would receive a big bill at the end of the month.
What makes Martha’s Vineyard Sunset 0% Dual Pricing Payment Processing by MV EZ Pay so good? Getting double support. Not only from NAB on the 1-877 corporate level, but also yours truly on the local MV Island level. Greg G Kapitan. You can call or text me at: 508-221-6356 anytime.
Note: this is not legal advice.